Q4 2025 Property Market Update: where buyers are moving and how agents can win

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2026 is underway, and InfoTrack’s Q4 Property Market Update is already shaping what the year ahead could look like for real estate agents.

Buyer activity across New South Wales, Queensland, and Victoria in the final quarter of 2025 reveals clear patterns that are likely to continue this year, from renewed demand for houses in growth corridors to growing interest in regional and coastal hotspots.

For agents, these insights are more than market commentary. They provide a practical guide to positioning listings, targeting the right buyers, and staying competitive in a fast-moving market

New South Wales: houses rebound and regional markets gain momentum

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  • Property type trends

    Houses accounted for 64.48% of sales in Q4 2025, strengthening their position from 54.29% in Q3. At the same time, strata declined sharply to 24.52% (down from 37.65% in Q3), while vacant land increased to 11%, a gradual increase from 8.06% at the beginning of last year.

    This shift highlights a growing preference for space, land, and long-term lifestyle value.

  • Buyer hotspots

    Buyer activity remained concentrated in Sydney’s south-west and north-west growth corridors, alongside rising interest in regional centres.

    In the Top 10 Suburb for Sales, Austral led the state, supported by strong demand in Box Hill (4), Blacktown (5), Rouse Hill (6), and Leppington (9). These locations continue to attract experienced and first-home buyers due to ongoing development, transport improvements, and relative affordability.

    Regional centres are gaining momentum. Dubbo’s striking entrance to second place and Port Macquarie’s third-place ranking reflects a broader shift towards established regional hubs offering strong community infrastructure, employment access, and lifestyle appeal. These centres increasingly attract buyers seeking long-term liveability without sacrificing connectivity.

  • First-home buyer trends
    North-west and south-west Sydney remain key entry points for first-home buyers. In the Top 10 Suburbs by Sales for First-Home Buyers, Liverpool (2), Schofields (3), Blacktown (4), and Westmead (5) feature prominently. Dubbo ranked first, while Port Macquarie (8) and Gosford (10) also appeared, highlighting how first-home buyers are prepared to expand their search beyond metropolitan Sydney in pursuit of opportunity and lifestyle balance.

Queensland: coastal units and regional houses continue to lead

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  • Property type trends
    Houses remained the Sunshine States most dominant property type in Q4 at 59.8%, although this marked the first quarterly decline since early 2025 by 2%. Vacant land recorded the strongest growth, rising to 15.1% (up from 13.70%), while strata increased to 25.09% from 24.50%.

    This reflects continued demand for detached housing alongside growing interest in development-ready land and urban apartments.

  • Residential unit trends
    The Gold Coast continues to anchor Queensland’s unit market, with Surfers Paradise retaining the top position in the Top 10 Suburbs for Unit Sales, following a 6.1% increase in activity in Q4.

    West End climbed to second place up from fourth in Q3, reflecting strong demand for inner-city living. Toowong (5) and Caboolture (8) emerged as new entrants to the list, signalling growing interest in both urban and regional unit markets.

  • House trends
    Regional and outer-suburban markets remained standout performers in Q4 2025. Caboolture led the state in the Top 10 Suburbs by Sales, followed by Morayfield (2), Springfield Lakes (3), Redbank Plains (4), and Buderim (5). Maryborough’s first appearance at number seven signals rising confidence in affordable regional centres, while returning suburbs Kirwan (6), Kallangur (9), and Yarrabilba (10) demonstrate sustained regional demand.

Victoria: growth corridors and lifestyle suburbs remain strong

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  • Buyer activity
    Tarneit maintained its position as Victoria’s top-performing suburb by sales, recording more than 1.5 times the number of transactions of Melbourne CBD. This performance reflects its strong value proposition, infrastructure investment, and family appeal.

    Other high performing suburbs include Melbourne CBD (2), alongside new entrants Sunbury (3), Clyde North (4), Pakenham (5), Wollert (6), Mickleham (7), Truganina (8), Werribee (9), and Southbank (10).

  • Trends for 2026
    Victoria’s market continues to be driven by demand for affordable, well-connected communities. Outer-west and north-west growth corridors remain popular with families, while inner-city areas such as Melbourne CBD and Southbank appeal to lifestyle-focused buyers and investors.

Key takeaways for agents in 2026

  • Target high-activity suburbs: Growth corridors, coastal areas, and regional hubs remain the strongest sources of buyer demand.

  • Align property type with buyer needs: First-home buyers, investors, and downsizers have distinct preferences for houses, strata, or land.

  • Highlight lifestyle and value: Space, community, and access to amenities continue to influence purchasing decisions.

  • Leverage regional growth trends: Suburbs such as Dubbo, Maryborough, and Port Macquarie offer compelling lifestyle and growth narratives for buyers.

As 2026 unfolds, Q4 2025 data offers a clear guide for agents. Those who understand where buyers are focusing and what motivates them will be best placed to position listings, attract the right buyers, and convert interest into sales.  

Read the full update here.

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