Q1 2026 Property Market Update: shifting preferences, regional momentum and affordability shape buyer behaviour

As we move through the first quarter of 2026, property market activity across New South Wales, Queensland and Victoria continues to reflect a consistent theme: buyers are balancing affordability with lifestyle, while navigating ongoing cost pressures and evolving market conditions.

For real estate agents, these shifts present a clear opportunity to align listings, marketing strategies and client conversations with what buyers are actively prioritising right now.

New South Wales: regional demand accelerates due to affordability and lifestyle appeal

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  • Property type trends

    Houses continue to strengthen their dominance in New South Wales, increasing to 66.81% in Q1 2026, up from 64.48% last quarter. This reinforces the sustained shift toward space, flexibility and long-term value.

    Strata properties have recovered to 27.04%, signalling renewed confidence after a softer end to 2025 (24.52%). In contrast, vacant land has fallen sharply to 6.15% from 11% in Q4 2025, suggesting new build and land banking activity is being constrained due to construction costs and feasibility challenges.

  • Buyer hotspots

    Regional New South Wales continues to attract strong buyer interest, with Port Macquarie (1), Dubbo (2) and Orange (3) leading the top 10 in Q1 2026. These locations offer a compelling mix of affordability and lifestyle, particularly for buyers being priced out of metro markets and seeking more space and value.

    Western Sydney growth corridors remain a consistent and reliable source of demand. Austral (4), Box Hill (5), Rouse Hill (6) and Blacktown (8) have all featured steadily in the top 10 suburbs over the past three quarters, supported by infrastructure investment, new housing supply and relative affordability.

    Parramatta (7), Castle Hill (9) and Armidale (10) also feature this quarter, further reinforcing the dual trend of metro accessibility and regional appeal.

  • First-home buyer trends

    First home buyers continue to favour strata, accounting for 74.26% of purchases, largely driven by affordability. Houses are steadily gaining traction, accounting for 23.26% of sales, and up from 22.58% in Q4 2025, potentially reflecting increased confidence and support from recent first home buyer scheme changes.

    Hotspots for this quarter highlight a clear balance between price and connectivity. Parramatta (1), Liverpool (2) and Penrith (6) lead the way in Western Sydney, while Rouse Hill (4), Ryde (7), Schofields (8) and Campsie (10) also feature.

    Regional centres such as Dubbo (3) remained a popular choice, with Orange (5) entering the list this quarter, further reinforcing that value remains front of mind for first home buyers navigating rising prices.

Queensland: buyers double down on growth corridors and coastal lifestyle

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  • Property type trends
    Queensland’s mix of property types remain relatively stable, with houses continuing to lead as the most popular choice for buyers, edging up to a 60.23% market share from 59.8% in Q4 2025.

    Strata properties have decreased slightly to 24.83%, down from 25.09% in Q4 2025, which vacant land sits at 14.94%, a minor dip 15.1% last quarter, suggesting there’s continued interest in new builds.

  • Buyer hotspots for houses

    The Sunshine State’s housing market has been driven by growth corridors, with Caboolture holding the top position in Q1 2026. Its consistent performance since Q2 2025, ranking either first or second, highlights its ongoing appeal driven by location, affordability and demand.

    Across outer Brisbane, Springfield Lakes (2), Redbank Plains (5), Morayfield (6), and Burpengary (8) have remained consistent performers in the Top 10 since Q2 2025, attracting buyers seeking family-friendly locations with strong value.

    Regional markets are also expanding their footprint. Maryborough (7) remains in the top 10, while Russell Island (4) enters this quarter, reflecting buyers pushing further afield in search of affordability.

    Robina is the only Gold Coast suburb to feature for houses this quarter, entering as a new addition, while Pimpama returns to the list after last appearing in Q3 2025.

  • Residential unit trends

    Demand for residential units remains firmly anchored in lifestyle-driven locations, with the Gold Coast continuing to dominate. Six locations from the Gold Coast are present in the Q1 top 10: Surfers Paradise (1), Southport (2), Coolangatta (5), Mermaid Beach (6), Labrador (7), and Broadbeach (9). Surfers Paradise has retained the top spot for the fourth consecutive quarter, highlighting the sustained appeal of coastal apartment living.

    In Brisbane, unit demand is concentrated in inner-city locations, with Brisbane City (4), West End (8) and Fortitude Valley (9) leading the way, reflecting ongoing demand for proximity, lifestyle and convenience.

Victoria: steady demand with rising regional and outer-metro interest

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  • Buyer activity

    Victoria’s market remains steady, with Tarneit holding the top position, reflecting its ongoing popularity as a high-growth suburb.

    One of the standout trends this quarter is the influx of new entrants, with Mildura (3), Warrnambool (6), Traralgon (7), Reservoir (9) and Frankston (10) joining the top 10. This signals a continued shift toward affordability and lifestyle-driven decision-making.

    Mildura’s debut at number 3 is particularly notable, representing the most regional location in the list, followed by Warrnambool and Traralgon, highlighting how far buyers are willing to move for value.

    Buyers are increasingly prioritising growth corridors and regional centres that still offer connectivity to metro areas, balancing affordability with lifestyle and long-term potential

Key takeaways for agents in 2026

  • Affordability continues to be the primary driver of buyer behaviour, pushing demand toward growth corridors, outer-metro suburbs and regional centres across all three states.

  • Houses remain the dominant property type, while strata is holding steady or recovering in key markets as buyers seek more accessible entry points.

  • First home buyers remain highly active but increasingly price-sensitive, concentrating in well-connected, value-driven locations and leveraging available incentives where possible.

  • Lifestyle, infrastructure and relative value are shaping demand patterns, with buyers consistently trading proximity for space, affordability and long-term growth potential.

 Read InfoTrack’s full Property Market Update for Q1 2026 here.

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