Melbourne CBD holds top spot as Victoria’s most in-demand suburbs revealed

InfoTrack’s Q1 2025 Property Market Update reveals significant movement across Victoria’s top-performing suburbs. The latest data highlights the Top 10 suburbs by property sales, providing real estate agents with insights into the states most in-demand locations.

For the fourth consecutive quarter, Melbourne CBD (3000) has strongly held its position in the top spot, supported by post-pandemic demand for urban living and investor confidence. Tarneit (3029) holds onto second place, maintaining its appeal as a growth area for families and first-home buyers in Melbourne’s west.

Most notably in the Top 10, St Kilda and Southbank have made a comeback in the rankings, positioning themselves in the seventh and eighth positions respectively. the inner-city favourites, South Yarra (3141) and Richmond (3121) have remained stable performers, reinforcing the strength in Victoria’s inner-urban property market.

Victoria’s top postcodes by sales for Q1 2025

Victoria’s top postcodes by sales for Q4 2024

Melbourne and Tarneit: the top contenders

Since Q2 2024, Melbourne and Tarneit have consistently held the top two positions in Victoria’s property market. The contrast between the suburbs demonstrates the diversity of buyer needs in the Victorian real estate market. Melbourne CBD offers the ultimate city living, with an influx of high-rise apartments with proximity to entertainment, jobs, dining and retail. Tarneit is located 25km from the city and has seen substantial transformation over recent years with infrastructure developments, providing affordability, space, and community appeal.

St Kilda and Southbank are back in demand

Signalling a resurgence in demand for lifestyle-driven, high-density living, St Kilda (3182) and Southbank (3006) have made a comeback in the Top 10 postcodes in Victoria. This popularity presents a shift in buyer preferences, with St Kilda offering a thriving hospitality scene, strong rental market, and beachside appeal, making it an attractive option for home buyers and investors.

Southbank holds many benefits for home buyers seeking proximity and easy access to the city and apartment living. It’s closeness to the current most popular suburb, Melbourne CDB, may have impacted the postcode’s recent resurgence, with buyers exploring options just outside of the city that still offer convenience. With the median unit price in Southbank reported at $590,000 and $520,000 in St Kilda, both suburbs offer prices that propose renewed confidence around high-density living, especially as affordability, accessibility, and lifestyle increasingly influence purchase decisions.

Inner suburb stability: South Yarra and Richmond remain strong

Remaining in the Top 10 for another quarter, South Yarra (3141) and Richmond (3121) demonstrate consistent demand for inner-urban living. With easy access to public transport, shopping precincts, and employment hubs, both suburbs offer a strong blend of liveability and investment potential, reinforcing their stability in a shifting market.

Reservoir on the rise

Melbourne’s only northern contender, Reservoir (3073) climbed from fifth to third position in InfoTrack’s Q1 Property Market Update, emerging as a standout in Melbourne’s north. With more affordable housing options compared to inner-city alternatives, along with continued infrastructure development, and accessible transport links, Reservoir is increasingly becoming a popular choice for home buyers and investors.

Key takeaways for real estate agents

  • Melbourne’s CDB and inner suburbs are in demand: Melbourne has remained the strongest contender for some time in InfoTrack’s Property Market Update. Richmond and South Yarra have continued to be solid performers, while Southbank and St Kilda are regaining popularity.

  • Reservoir is a suburb to watch: Rising to number three this quarter, Reservoir demonstrates the growing appeal of Melbourne’s northern corridor, offering affordability, connectivity, and future growth potential.

  • Sunbury (3429) and Traralgon (3844) cooling off: compared to Q4 2024, Sunbury dropped to ninth position from third. This may indicate a shift in buyer interest to other locations or competition from emerging markets.

As Victoria’s top-performing suburbs see growth in property sales, Securexchange usage among agents in these areas is also on the rise. In Melbourne CBD, platform usage has increased by 12.4% from Q4 2024 to Q1 2025, while agencies in the western suburbs have seen a 36.7% to 60% increase, reflecting continued demand in areas like Tarneit and Werribee. Currently, Victoria holds a 34.2% share of national Securexchange users.

Lovy Goundan, National Sales Manager for Securexchange said, “With Victoria now making up 34.2% of all Securexchange users nationally, it’s clear that Melbourne’s leading agents are setting the pace. From the CBD to metro and the west, we’re seeing top performers turn to technology like Securexchange to close deals faster, work smarter, and stay ahead in a highly competitive market.”

Discover more insights in InfoTrack’s latest Property Market Update here.

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