How you can simplify transactions during peak property season

The timing of peak property sales is evolving, bringing fresh opportunities for real estate agents. While Spring has traditionally been a bustling selling season, Autumn is stepping into the spotlight as an increasingly popular and strategic time for buyers and sellers across Australia. For agents, this evolving trend presents increased sales opportunities; however, it also brings its challenges. Managing heavier workloads, coordinating multiple stakeholders, and navigating the complexities of transactions during busy periods can be demanding. So, how can agents stay ahead during these seasonal peaks?

Why autumn is gaining traction in property sales

Property transactions are all about value for consumers – whether buying or selling. Spring is recognised as one of the busiest seasons for sales, driven by favourable weather and the desire to close transactions before the Christmas rush. However, it’s also the most competitive time of year in the market. In contrast, autumn is becoming an increasingly popular time for sales due to its unique advantages, such as supply versus demand. Autumn typically sees fewer properties on the market, creating a competitive environment for buyers. For sellers, this is a strategic time of year to sell, as it can lead to faster sales and better offers. It’s also an ideal time for buyers to secure and settle into a home before the winter months.

According to Domain, autumn 2024 was a standout season for property sales in Australia, with data showing that several cities experienced an influx of new listings. Canberra in particular set a record high in activity, and it was also a six-month high for Darwin and a near two-year high for Sydney and Melbourne. During this time, Elite Agent reported on Sydney’s Super Saturday, when a significant 3,400 auctions were held – a clear sign of growing momentum.

Setting yourself up for success

With the peak autumn season approaching, here are some ways you can set yourself up for success:

  • Have a thorough understanding of the market: by knowing the ins and outs of your market, you can position yourself as a knowledgeable and trusted agent. This includes analysing trends and data, knowing sales volumes in your area, and being up to date on external factors, such as interest rates and government policies.

  • Plan in advance: by staying organised, you can have a better handle on your workload and manage multiple clients without sacrificing quality service.

  • Communicate efficiently: InfoTrack’s 2024 State of Real Estate Report revealed that only 67% of Australians were satisfied throughout their property transactions. Real estate agents were rated highly for communication, with 36% of participants identifying this as the most positive part of the transaction process. However, 33% identified it as the main area for improvement. By prioritising regular and transparent communication, you can enhance the client experience.

  • Prioritise client relationships: navigating the property market can be challenging for buyers and sellers, and they rely on you for support and advice. While the 2024 State of Real Estate Report had positive findings around Australians’ experiences with real estate agents, one third of participants encountered challenges. During busy periods, it’s crucial to prioritise client relationships and establish trust for a smoother experience.

  • Utilise technology: in today’s digital age, there’s an abundance of technology available to help you to complete tasks efficiently and minimise workload. Consider how technology can support you throughout peak periods in the market, enabling you to work smarter.

Supporting real estate agents during peak periods

Throughout this seasonal uplift, real estate professionals can benefit from accessible digital tools that streamline property transactions and make processes more efficient. Innovative solutions like Securexchange simplify the process of a sale, transforming the way real estate professionals operate. The platform connects real estate agents with lawyers and conveyancers, buyers, and sellers in one workspace, supporting faster and more collaborative property transactions. It also provides premium protection from external threats, safeguarding you and clients safe from cybercriminal activity.

In Autumn 2024, over 39,000 property transactions were completed in Securexchange – a 50% increase compared to the same period the year prior.

Lovy Goundan, National Sales Manager for Securexchange, stated, “Between March and May in both 2023 and 2024, we observed a significant increase in property transactions on the platform, with both years recording a rise of at least 50%. While heightened demand in the property market has contributed to this growth, we’ve also seen more real estate agents turning to the platform as a safer and more efficient solution for completing transactions.”

Protect yourself and your clients with Securexchange